The British Pest Control Association (BPCA) has reported a strong start for its new Pest Careers campaign, aimed at raising awareness of pest management as a viable and rewarding career choice. In its first week, the campaign was watched by over 73,000 people across social media and digital channels, with early figures showing encouraging levels of engagement. BPCA reports above-average click-through rates compared to typical recruitment content, alongside high completion rates on short-form video assets promoting life as a pest professional. The campaign focuses on the real-world impact of pest management, highlighting its role in protecting public health, homes and…