New logo, new tagline for NPMA

The American pest control association, the National Pest Management Association (NPMA), has today (21 August 2013) released its new logo and tagline as part of the association’s ongoing evolution of its brand.

This process began in 2012 with the creation of the association”s strategic plan – the key points of this NPMA strategic plan were revealed at PestWorld 2012 and reported on by Pest .

During its July meeting, the NPMA board of directors approved the new logo and tagline that, says NPMA, represents the strategic goals identified – education, protection, and growth.

“It was the perfect time to evaluate our company”s brand and logo to ensure it was in sync with who we are and where we are going,” stated NPMA executive vice president Bob Rosenberg. “For 80 years, NPMA”s members have helped to build a trusted brand in the pest management industry. It is with them in mind that we are excited to unveil our new, fresh visual identity to further strengthen our position as an industry leader and carry us into the future.”

NPMA explains that the new logo showcases a shield around a person and a structure, graphically depicting the industry”s protection of person and property. The new tagline, “Our Mission is Your Protection” provides a dual purpose. While NPMA”s mission is to provide protection to its members through advocacy, education, and business opportunities, the logo and tagline was also designed with association members in mind, as it is their mission to protect their customers.

A formal launch is planned for PestWorld 2013, to be held in Phoenix, Arizona on 22-25 October.