BPCA image gets a make-over – including a new logo

This forms part of what BPCA is calling a marketing ‘blitz’. Not only a new logo but also a new website. This move also sees the relaunch of their own magazine PPC (Professional Pest Controller ). After two years of editing and production by contract publishers, Dewberry Redpoint, this is now to be produced in-house under the editorship of operations manager, Lorraine Norton.

A copy of this revamped magazine can be seen by clicking here.

A further addition is the launch of a BPCA internet TV channel hosted on YouTube. At present it features interviews undertaken at PestEx 2009, but no doubt more up to date material should follow. To view click here.

Commenting on this introduction Simon Forrester said: “We know pest control is a subject many people want to know more about, so we investigated the key routes people use to find out information. YouTube was in the top three.”

Clean, fresh and designed to give a professional appearance

Asked about the new logo, it was explained that this has been designed to improve brand awareness with clients and the pest control industry alike.

“After speaking to a range of clients and pest controllers to get their views, we found the old logo was difficult to read, and didn’t fully represent a strong and professional organisation. While we don’t want change for change’s sake, the new logo is a lot clearer. It also fits with our plans for the relaunch of PPC, the new website later in 2011, and some other very exciting projects which are yet to be revealed,” explains Simon.

“BPCA members can begin to use the new logo with immediate effect. The existing one does not expire, so there is no need to throw away items with the old logo on,” concluded Simon.

For those fond of the old logo design, whilst also being practical and judging by the number of places the logo appears, it will be with us for many a year yet. In fact, the previous design which was officially replaced in early 2000 can still be seen around the industry.