BASF introduces Selontra in Europe

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BASF has launched Selontra, which it heralds as an innovative rodenticide bait that offers several unique advantages for professional users.

The product contains the active substance cholecalciferol which has a different mode of action to the predominantly used anticoagulant rodenticides.

Leon van Mullekom, head of professional & specialty solutions, Europe, Africa, Middle East, Central Asia at BASF Agricultural Solutions unit, said that Selontra contains cholecalciferol in a highly palatable bait matrix.

This unique combination, he said, enables Selontra to control rodent infestations up to three times faster than with anticoagulant rodenticides, even large infestations may be controlled within as few as seven days.

Mr van Mullekom said that this means that Selontra stops rodent damage and contamination quicker, saving end users time and money.

“Selontra controls rats and mice, including strains resistant to other rodenticide,” he said.

“Selontra will help professional users to control rodent infestations much quicker than with current solutions, making it a valuable tool for both urban and rural infestations including industrial and residential sites, livestock farms and post-harvest protection.”

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With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.