Electronic components distributor Farnell has launched a new campaign aimed at saving bees globally, recognising the critical role that the insects play in maintaining biodiversity and pollinating plants that provide crops.
Partnering with organisations across the world, the year-long program will support three organisations, The World Bee Project, Planet Bee and 3Bee.
Farnell has also committed to adopting a bee every time an order is placed from anywhere in the world as the company aims to fulfill its mission to adopt three million bees worldwide during the next 12 months.
“Bees are pollinators, and pollinators are at the heart of the relationships that bind the natural and human worlds,” said Sabiha Malik, Founder of The World Bee Project CIC.
“Without pollinators, we wouldn’t have any flowering plants and, therefore, no nutritious food crops to feed ourselves; without plants, we wouldn’t have clean air to breathe, and we wouldn’t have healthy soil for agriculture to thrive. That’s not all. Biodiversity would decline dramatically, and our natural environments would be degraded beyond recognition.
“Life as we know it would end. I founded The World Bee Project because we must all get together and protect bees to protect life itself.”
In 2022, Farnell partnered with charity NearBees to sponsor five beehives in Germany that are home to more than 250,000 bees.