Gary Nicholas appointed digital solutions lead for Syngenta PPM

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Syngenta has appointed leading pest industry specialist, Gary Nicholas, as the company’s PPM digital solutions lead.

His appointment comes at an exciting time for Syngenta as it brings the company’s innovative pest monitoring system to the market, offering a reliable and affordable solution for pest control businesses and their customers.

Mr Nicholas has a wealth of experience and practical application of pest monitoring technology around the world. His new role further expands the Syngenta Professional Solutions team and is pivotal in the company’s ongoing support for the pest control industry.

He has been involved in the pest control industry for over 35 years, including as a practical operator and national company technical roles, developing his own pest control business and, more recently, a digital role in an international pest management company.

“Syngenta has demonstrated that it is a pioneering leader in pest control solutions and committed to delivering effective results,” said Mr Nicholas. “The opportunity to lead an extremely important step forward with digital systems is an exciting opportunity.

“The trials and pilot initiatives have demonstrated the great potential for digital monitoring. I look forward to working with businesses and individuals across Europe, Africa and the Middle East as we roll out the new technology and its supporting business systems.”

Mr Nicholas will be based in the UK, with his new PPM digital solutions lead role covering the EAME region.

Yasin Amanullah, Syngenta Professional Pest Management EAME marketing lead, said: “We are delighted to welcome someone with the skills and experience of Gary, which will have an immediate impact in launching a practical and working solution for our customers.

“Digital pest monitoring is a vital component in Syngenta’s drive to deliver a future of sustainable and effective pest management. It is integral to better targeting of products and optimising results with every treatment.

“Gary’s unrivalled understanding of all the elements involved will ensure the immense potential of the Syngenta system can be fully utilised by the industry.”

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With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.