NameDatBug has announced the release of its AI-powered pest identification and management platform, purpose-built for pest management professionals.
Available now at app.namedatbug.com/app, the app turns a single photo – or naming a target pest – into a confident species identification, a documented confidence score, and an actionable treatment protocol in seconds.
If the pest exists in nature and the photo is clear enough for the human eye to recognise it, NameDatBug will identify it.
The latest release lets technicians document notes directly on each bugged identification in the field, then email themselves a complete, detailed report – capturing the species, confidence score, risk assessment, and treatment recommendations for the job file, the customer record, or follow-up service.
“Every accurate ID starts with knowing exactly what you’re looking at,” said Adam Holt, co-founder of NameDatBug.
“We built NameDatBug so a technician in the field can identify a pest, document it, and walk away with a protocol they can stand behind – backed by a confidence score, not a hunch.”
Rob Fryer, co-founder of NameDatBug, added: “Our goal was to put real entomological depth and IPM rigor into a tool that’s fast enough to use on the job.
“The new notes and emailed reports mean the documentation is done before you’re back in the van.”


