Laurence Barnard, country business manager at BASF Pest Control Solutions, reflects on the strong reception at PestEx for the new Seclira fly bait
PestEx was a fantastic show and clearly highlighted the appetite for innovation within the pest control sector. The anticipation surrounding our soon-to-launch Seclira fly bait has been remarkable, underlining just how rare new product introductions have become in recent years – many pest controllers are more accustomed to seeing products withdrawn than launched.
My colleague Jeferson de Andrade delivered an engaging and insightful presentation on ‘Revolutionising fly control with Seclira fly bait’, attracting a large audience and reinforcing the need and want for fresh solutions and tools within the industry.
Our stand saw a constant flow of visitors throughout both days, with pest controllers keen to ask questions and learn more about this new offering. Although registration for the UK is still pending, the level of interest demonstrates a very clear demand.
Overall, showcasing Seclira fly bait at PestEx has been a real success. Even ahead of its official launch, the excitement across the sector has been evident – we’re expecting great things.
We’ll let Pest readers know as soon as it’s available to purchase later this year.
BASF Seclira fly bait is a breakthrough solution for fly control in urban, hospitality and other sensitive environments. Powered by Dinotefuran, it effectively controls house fly and stable fly. Developed through extensive research, consultation and field trials, the ready-to-use pressurised bait enables a fast, precise and discreet application.
Seclira fly bait delivers visible knockdown within minutes and up to six weeks of residual control. Its odourless, colourless, non-repellent formulation makes it ideal for customer-facing settings, while the ready-to-use format saves time and reduces disruption.
Seclira is pending approved registration; BASF will inform professionals once the product is available for purchase.
