BASF Pest Control Solutions has celebrated the first year anniversary of its award-winning rodenticide, Selontra, at this year’s PestTech.
Selontra, which last month was awarded the Pest Best Product of the Year by Pest magazine, has seen many pest controllers switch to using it since its launch in November 2020, having been praised for controlling infestations in as few as seven days.
Celebrations at PestTech, which welcomed over 1,000 pest control professionals at the event in Milton Keynes, saw the BASF team mark the milestone and thank clients for their custom over the past year with a host of Selontra goodies, including complementary merchandise and celebratory birthday cupcakes.
Helen Hall, BASF’s pest control specialist, said: “We are thrilled to celebrate one year of Selontra with the best in the pest industry at PestTech. Selontra is a truly pioneering product and it is wonderful to reach this significant milestone and talk to those PCO’s who sing the praises of this rodenticide after such investment in getting the product to market
“Pest controllers have expressed their amazement at the effectiveness of Selontra, with tangible results proving claims that it can control infestations in as few as seven days, thus saving them time and increasing productivity and profitability.”