BASF to unveil new interactive event stand with live demos at PestTech

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BASF is set to return to PestTech next week with an all-new, interactive stand.

Joined by industry consultant and rodent “problem solver,” Oliver Madge, the BASF team will be using the stand to hold live demos throughout the day, demonstrating baiting techniques in a variety of settings as well as how to effectively use a covered and protected approach.

Visitors will also be able to enjoy a free cup of coffee on the stand and will be able to take home a complimentary mug after stopping by to have a chat with the team.

In between live demos, guests will be invited to share their experiences of using Selontra, troubleshoot any issues they’re facing with current jobs, discuss the big issues facing the industry in 2023, and find out more about the award-winning rodenticide.

BASF’s global technical marketing manager, Sharon Hughes, will also be delivering a seminar at 1.30pm, discussing rodenticide baits, different baiting regimes and label directions.

Ms Hughes said: “We’re really excited to return to PestTech this year. It’s a real highlight of the industry’s calendar and it is always a delight to be able to talk to professional pest controllers in person.

“Join us on stand B4 for a cup of coffee and a chat, and make sure you don’t miss the live demos with Oliver.”

The event will coincide with the second anniversary of the launch of Selontra, which took 10 years to develop and reach the marketplace.

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With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.