Pelsis Group introduces new corporate brand

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Pelsis Group has introduced its refreshed corporate brandmark, which it said signals a new chapter in the company’s journey and its ongoing commitment to customers.

In 2023, Pelsis adopted an updated, customer-first growth-focused strategy under new CEO Alex Ashmore.

He said: “We are committed to building ‘One Pelsis’ – a unified company, greater than the sum of its parts, that stands for excellence, performance, teamwork and customer focus.”

The updated brandmark will be on display at the PestEx tradeshow in London later this month.

Mr Ashmore continued: “We’re very excited to be rolling-out our updated corporate brand which signals our evolution as a business. 2024 is a pivotal year for Pelsis and our family of leading brands, as we strive for continuous improvement with an ever-increasing focus on digital products and services to meet the evolving needs of our customers.

‘The Pelsis brand update symbolises a new chapter – one of flexibility, adaptability, and a modern perspective. We look forward to introducing our new corporate brand to our customers in the coming weeks. However, brand is only valuable if it is a hallmark of exceptional customer service and leading products – our priority remains on delivery and customer commitment.”

Customers will see the old and new corporate brandmarks alongside one other for some time as the company looks to introduce the changes in a staged and cost-effective manner.

The Pelsis product brands will be reviewed as a second phase of the company’s brand strategy later in the year.

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With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.