Russell IPM celebrates again – another Queen’s award

LinkedIn +

Congratulations – again – to Dr Shakir Al-Zaidi and all the team at Russell IPM for this year receiving the Queen”s Award for Enterprise in the category of Innovation. These awards are announced each year on the Queen’s birthday – 21 April.

Receiving the award this year is a real triumph for Deeside-based Russell IPM. It was only last year that the company was awarded its first Queen’s Award in the category of International Trade. See report here. It is also something of a birthday present – as this year the company celebrates its 25th anniversary.

Although well-known in the professional pest control market, Russell IPM is also one of the leading manufacturers of insect pheromone-based monitoring and control products in the agricultural and horticultural markets. It is for one of these products that the award has been granted.

The Queen’s Award for Innovation was awarded for the Ferolite trap, designed and developed by Russell IPM for use by the horticultural industry for the control of infestations of the devastating and destructive tomato pest, Tuta absoluta.

Hearing the news of their award, managing director, Dr Shakir Al-Zaidi, commented: “I am delighted that our research and development efforts have been recognised through the Queen’s Awards. This gives us the motivation to continue in our efforts for the purpose of serving our markets with more innovative products and solutions.”

The Queen”s Awards for Enterprise is an awards programme for British businesses and other organisations that excel at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses.

To win an Innovation award, the recipient must be able to show that their business has substantially improved in areas of performance and commercial success and that these achievements are outstanding for the size of the business.

Winners are allowed to use the Queen”s Award emblem(s) in advertising, marketing and on packaging for a period of five years. They are visited during the year by a member of the royal family to present the physical award, a crystal chalice – an event which Russell turned into an excellent event for their previous win – see report here.

In addition, they are invited to attend a royal garden party in July at Buckingham Palace – so another new outfit for Diana!

The winning product, Ferolite is a water trap which is designed to utilise the sex pheromone of Tuta absoluta, a destructive and fast moving pest which attacks tomato and other related crops. Ferolite uses a specific wavelength of light to attract the insect to the trap in order to achieve the maximum reduction in the adult population. The central element to this innovation was the discovery of the light wavelength to which Tuta absoluta was most attracted to and then pinpoint the exact period of the night which Tuta absoluta was sexually active. Triggering all the right attractions at the right time offered the most selective and attractive trap for Tuta absoluta, a trap which has since become a key part of any management programme of this dangerous pest.


2012 Innovation

Diana & Shakir celebrate
Celebration time last year.
Shakir (right) accompanied by his
co-director wife, Diana, with the
Lord-Lieutenant of Clwyd,
Mr Trefor Jones who presented
the award on behalf of the Queen

Russell logo

Share this story:

About Author